TATA Power launches the Energy Insights and Innovation Lab

TATA Power, in partnership with the International Growth Centre (IGC), has established the Energy Insights and Innovation Lab (EIIL) — with our colleague Shefali Khanna as its Research Director.

Operating within TATA Power’s network of over 12.8 million customers across India, the Lab is a research platform that combines behavioural science with real-world utility operations. It builds directly on the POWBAL and PAUSE Demand work, running large-scale randomised trials on smart plug adoption and cooling demand management in Delhi and Mumbai.

The EIIL aims to develop scalable strategies that reduce grid stress while supporting affordability, resilience and sustainability — helping to accelerate India’s clean energy transition.

Read more in Shefali’s IGC blog, Understanding consumer behaviour to accelerate India’s clean energy transition.