Preview: our new PAUSE Demand marketing campaign

Ralf Martin
Last updated on Aug 31, 2026 1 min read
PAUSE Demand campaign — pow-dr.io x TATA Power

Here is a first look at the marketing campaign for the PAUSE Demand programme, developed with pow-dr.io and TATA Power.

PAUSE Demand campaign: what if upgrading your home cost you nothing? Smart devices and installation at zero upfront cost.

The campaign invites households to join the PAUSE Demand programme, offering smart devices and installation at zero upfront cost. By connecting appliances such as air conditioners, fans and lighting to smart plugs and switches, participants can help balance the grid and support cleaner, more reliable power — while upgrading their home for free.

#ComingSoon

Learn more on our PAUSE Demand page.